I'm sure you have had this experience if you have one of these stores around. Where you walk into the store and the first thing your hit with is some one trying to get you to buy one of their Nook E-Readers. I'm not sure if these poor saps get paid on commission or not.. but it would certainly explain why they dog you for 5-10 minutes to try and sell you a kitschy novelty.
I realize that Amazon is selling more Kindle Books than Paperbacks now. But They are skewing that market because they sell old, public domain books, for the kindle for Free, or .99cents all the time. So yeah with that kind of thing going for them its no wonder they are outselling. Why would you buy that 6.99$ copy of Last of the Mohicans for your school book report when you can get it for .99cents? Why indeed.. You can get it for free if you go to Project Gutenberg.. Which is all the people on Amazon are doing.
I had it hammered into me time and again when I was little, trying to convince my mom that Zelda on the gameboy was like a book because it required reading. If it takes batteries, it's not really reading. I've never shaken that way of thinking. Books can be made from Paper, Cotton, Hemp, thin bits of wood or even stamped metal. But the minute it has a circuit attached to it, and takes batteries.. I just can't think of it as a book any longer.
I've found it's always the S.U.V. driving set that winds up buying them. They are the sort who usually only read the Oprah's Book of the Month Club sort of books. They stare wistfully at the Romance novels in the Grocery store aisle.. Because they just "Never have time to read". Those are the sorts I've seen buying the E-Reader. I think what I'm trying to say is, it's always people who are spending some one elses money. The other big purchaser would be College kids, or worse, Townies who are pretending to be college kids to pick up tail. But then I live in a College Town. So seeing College kids do anything never really registers anymore.
If I was going to open a coffee shop in town, I'd call it Study Hall, and only have hard wooden chairs and tables. The Menu would be a Card Catalog. If you can't find what you want, you can't have it. A minimum purchase of 1 drink per hour would be required in order to stay. I've been told to quit loitering so many times I can't remember them all.. its only fair.
*Because there seems to be some misunderstanding, I felt I needed to amend this to explain I'm not having a go at people who own e-readers. Just the people I've observed buying the NOOK in my local Barnes & Noble.